The Australian Bushfires – We’d like to say Thank You

Wednesday, 1 April, 2020

The team behind NESCAFÉ Blend 43 produced a specially marked tin as a gesture of thanks to local heroes; Australia’s volunteers who brought the Australian community spirit to life during the devastating fires.

The hazardous fire season that devastated the lives of so many Australians may feel like a while ago with the current news cycle, however fires continued to burn until late Feb to early March around different areas of the country.

The impact of these bushfires was significant, with over 17 million hectares had been burned across NSW, Victoria, Queensland, ACT, Western Australia and South Australia. With this, nearly 3,000 homes and several 1000 buildings (including businesses, out buildings and homes) were destroyed across the country and up to a billion animals and wildlife were affected.
 

Australian Bushfires

 

These devastating times however do shine a light on the thousands of firefighters who battled the blazes across every state, saving countless homes from destruction. Alongside them, we saw an incredible amount of volunteers who also gave up their time to assist in sorting and handling donations of food and other household items, support their communities at evacuation centres and also working to re-build in the clean-up efforts.

 

 

NESCAFÉ Blend 43 Thank You Tins

In addition to the Australian Bushfire Crisis response communicated by Nestlé , the team behind NESCAFÉ BLEND 43 produced a specially marked tin as a gesture of thanks to local heroes; Australia’s volunteers who brought the Australian community spirit to life during the devastating fires. Three million cups of ‘Thank you’ coffee are being donated in addition to other Foodbank donations previously made.

NESCAFE Thank You Tin

 

These specially marked ‘Thank You’ tins are being donated to a number of volunteer-led organisations throughout fire-affected regions. They also acknowledge the efforts of 25 Nestlé employees who are volunteer firefighters our Gympie and Smithtown local area Emergency Services who are located near our factories.

 

See the tins along the production lines in Gympie, QLD. This is where all NESCAFÉ Blend 43 is locally manufactured.

 

For more information on Nestlé’s response to the Australian bushfires, read here: https://www.nestle.com.au/en/media/news/australian-bushfire-crisis-response