Resources

Branded Desserts Trends and Ideas

How digital dessert trends can help you reach new customers

Sharing favourite dishes on social media isn’t a new trend. From the early days of Instagram, dessert trends from cronuts to croquembouches have had their moment in the feed.

While dessert-related posts and searches remain popular in 2023, what is trending on social media has changed; with perfect food photography making way for messier, more realistic content. Out with professional lighting and precisely positioned creations, and in with photo dumps of unedited, flavourful sweet treats.

Using social media platforms to find information and share experiences has also shifted, particularly amongst younger generations. According to data from Google, nearly 40 per cent of Gen Z now are turning to TikTok or Instagram for online searches like where to have lunch, citing more “visually rich forms” of search and discovery. In addition, an increase in younger foodies using TikTok and Instagram to share their latest local finds with friends has seen some momentous success stories for eateries, bakeries, and market stalls.

Discover how to join in on the deliciousness and keep up online with our simple tips.

MAGGI Summer Catering Recipe Book

Upgrade Your Summer Menu With Our MAGGI Catering Recipe Book

Level up your summer menu with the MAGGI Summer Catering Recipe Book.

female cafe worker smiling

How to increase restaurant sales in a cost of living crisis

After overcoming staff shortages, supply chain disruptions and pandemic restrictions — recent inflation issues present yet another hurdle for the hospitality industry.

Before we get into the cost of living crisis, here’s a reminder of what 2020 looked like for food service businesses in Australia:

  • 90% experienced fewer sales and customers
  • 77% decreased their working days 
  • 42.2% let go of staff permanently [1]

Despite many businesses just getting back on their feet, all Australians are currently facing the highest annual increase in living expenses since 1987. [2]

In this article, we explore what inflation means for those working in hospitality and what they can do to combat it.

person using contactless payment

5 tech trends reshaping the hospitality industry

The eternal struggle for any business is balancing customer satisfaction with profitability.

Today, customers expect a seamless, timely and highly personalised experience. If they want to keep up, businesses need to figure out how to deliver this while keeping expenditures low. Post-pandemic, technological advancements have been expedited to a point where this is now far more achievable.

In this article, we explore 5 new ways tech is stepping in to redefine hospitality for both businesses and their guests.

man with curly hair smiling at a coffee machine

Managing staff – How to attract, manage and retain talent

Any manager knows good staff are the lifeblood of their business. However, finding and keeping the right people is no easy feat. 

While this has always been a challenge, post-COVID many Australians are rethinking their career with worker mobility at its highest level since 2012. Of every industry experiencing staff shortages, hospitality is hit the hardest with 51% of businesses struggling to find suitable staff.

In this article, we tackle common obstacles and offer advice on how to recruit, train, and retain a top-performing team.

people holding wine glasses and sparklers

How to leverage events to generate more business

If you’ve been in the hospitality game for a while, you’ve probably seen your fair share of businesses doing their best to capitalise on annual festivities.

From paper streamers to dressing staff up as Santa - falling back on the same cut-and-paste strategies will only get you so far.

While some tried and tested methods are timeless (think Valentine’s date night reservations), often, they don’t do much to set you apart from your competition.

Need help thinking outside of the box? We’ve got you covered.

Woman collect vegetables in a farm

2023 Food Trends

Check out the latest food trends for 2023 to impact your business.

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Discover the Foodservice Trends for 2023

The foodservice industry has evolved significantly over recent years. Operators are still facing ongoing challenges such as labour shortages and supply chain disruption, made worse by historic levels of inflation and rising energy costs. Meanwhile, consumers are demanding healthier, more sustainable options, and are less willing to compromise on value. Find out what 2023 has in store, and our tips to operators for keeping their business running successfully.

Coffee Sign

The Coffee Belt: Where Does Your Coffee Come From?

The flavour of your coffee beans is influenced by chemistry of soil, the weather, the amount of rainfall, sunshine and altitude. The coffee belt nations generally have the best climatic conditions for the cultivation of beans.  

The history of coffee goes as far back as the 14th century where young plants were exported to Arabian Peninsula from Ethiopia and then to Indonesia by the end of the 17th century. Coffee bean cultivation then spread to New World nations such as Costa Rica, Brazil, Jamaica, Honduras and others. By the 19th century the World’s coffee belt was established. 

Two glasses of cold brew coffee with coffee beans scattered around them

Cold Brew vs Cold Drip vs Iced Coffee

People's obsession with coffee is always evolving, and cold brewing is one of the latest trends being rapidly adopted by cafés and restaurants. Learn about the different types of cold brewed coffee, how they're made, and why you should add them to your menu to offer customers more choice and increase profits.

Tiktok on mobile phone

Using TikTok Trends to Leverage Your Business

TikTok is the latest and greatest social media platform, and you’ve no doubt heard about it from friends, family, and colleagues. If you’re anything like most business owners, then you’ve probably thought about leveraging TikTok in your marketing efforts, here’s how.

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Single-origin coffee vs blends

Which is better - single-origin coffee or coffee blends? While many coffee drinkers swear by blends, others are convinced that single-origin coffees offer the true essence of coffee. So, what is the difference between these two types, and what should you serve your customers? Let’s look at single-origin coffee vs blends.