How digital dessert trends can help you reach new customers
Sharing favourite dishes on social media isn’t a new trend. From the early days of Instagram, dessert trends from cronuts to croquembouches have had their moment in the feed.
While dessert-related posts and searches remain popular in 2023, what is trending on social media has changed; with perfect food photography making way for messier, more realistic content. Out with professional lighting and precisely positioned creations, and in with photo dumps of unedited, flavourful sweet treats.
Using social media platforms to find information and share experiences has also shifted, particularly amongst younger generations. According to data from Google, nearly 40 per cent of Gen Z now are turning to TikTok or Instagram for online searches like where to have lunch, citing more “visually rich forms” of search and discovery. In addition, an increase in younger foodies using TikTok and Instagram to share their latest local finds with friends has seen some momentous success stories for eateries, bakeries, and market stalls.
Discover how to join in on the deliciousness and keep up online with our simple tips.