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Branded Desserts Trends and Ideas

How digital dessert trends can help you reach new customers

Sharing favourite dishes on social media isn’t a new trend. From the early days of Instagram, dessert trends from cronuts to croquembouches have had their moment in the feed.

While dessert-related posts and searches remain popular in 2023, what is trending on social media has changed; with perfect food photography making way for messier, more realistic content. Out with professional lighting and precisely positioned creations, and in with photo dumps of unedited, flavourful sweet treats.

Using social media platforms to find information and share experiences has also shifted, particularly amongst younger generations. According to data from Google, nearly 40 per cent of Gen Z now are turning to TikTok or Instagram for online searches like where to have lunch, citing more “visually rich forms” of search and discovery. In addition, an increase in younger foodies using TikTok and Instagram to share their latest local finds with friends has seen some momentous success stories for eateries, bakeries, and market stalls.

Discover how to join in on the deliciousness and keep up online with our simple tips.

MAGGI Summer Catering Recipe Book

Upgrade Your Summer Menu With Our MAGGI Catering Recipe Book

Level up your summer menu with the MAGGI Summer Catering Recipe Book.

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5 tech trends reshaping the hospitality industry

The eternal struggle for any business is balancing customer satisfaction with profitability.

Today, customers expect a seamless, timely and highly personalised experience. If they want to keep up, businesses need to figure out how to deliver this while keeping expenditures low. Post-pandemic, technological advancements have been expedited to a point where this is now far more achievable.

In this article, we explore 5 new ways tech is stepping in to redefine hospitality for both businesses and their guests.

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How to increase restaurant sales in a cost of living crisis

After overcoming staff shortages, supply chain disruptions and pandemic restrictions — recent inflation issues present yet another hurdle for the hospitality industry.

Before we get into the cost of living crisis, here’s a reminder of what 2020 looked like for food service businesses in Australia:

  • 90% experienced fewer sales and customers
  • 77% decreased their working days 
  • 42.2% let go of staff permanently [1]

Despite many businesses just getting back on their feet, all Australians are currently facing the highest annual increase in living expenses since 1987. [2]

In this article, we explore what inflation means for those working in hospitality and what they can do to combat it.

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Managing staff – How to attract, manage and retain talent

Any manager knows good staff are the lifeblood of their business. However, finding and keeping the right people is no easy feat. 

While this has always been a challenge, post-COVID many Australians are rethinking their career with worker mobility at its highest level since 2012. Of every industry experiencing staff shortages, hospitality is hit the hardest with 51% of businesses struggling to find suitable staff.

In this article, we tackle common obstacles and offer advice on how to recruit, train, and retain a top-performing team.

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How to leverage events to generate more business

If you’ve been in the hospitality game for a while, you’ve probably seen your fair share of businesses doing their best to capitalise on annual festivities.

From paper streamers to dressing staff up as Santa - falling back on the same cut-and-paste strategies will only get you so far.

While some tried and tested methods are timeless (think Valentine’s date night reservations), often, they don’t do much to set you apart from your competition.

Need help thinking outside of the box? We’ve got you covered.

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2023 Food Trends

Check out the latest food trends for 2023 to impact your business.

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Discover the Foodservice Trends for 2023

The foodservice industry has evolved significantly over recent years. Operators are still facing ongoing challenges such as labour shortages and supply chain disruption, made worse by historic levels of inflation and rising energy costs. Meanwhile, consumers are demanding healthier, more sustainable options, and are less willing to compromise on value. Find out what 2023 has in store, and our tips to operators for keeping their business running successfully.

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10 sweet bakery trends for cafes

The world of cookies, muffins, cakes, doughnuts, and other baked sweets allows for almost limitless variation and experimentation. It’s always a delight to see the creativity of bakers and dessert chefs run wild. With so many new ideas, this part of the food industry is never at risk of becoming stale. If you’re looking for some new sweet baked goods to add to your menu this year, this article is for you! Let’s take a look at 10 delicious sweet bakery trends you can leverage in your café menu.

Happy Customers and Happy Server.

5 simple ways to improve your customer experience

Customer experience (CX) is becoming big business for business.

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Simple Menu Design for Your Restaurant

The phrase less is more can certainly be applied to the foodservice industry, as trying to do too much at once can make it impossible to do any one thing well. Streamlining your restaurant menu offers many benefits that you can’t afford to ignore if you want to run a lean, profitable kitchen

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Your step-by-step guide for creating the perfect home office setup

Many companies have taken measures and turned their business into a temporary remote office model to navigate through these challenging times. Chances are that if you’re reading this, you’re also one of the people that packed their stuff to work from home.