Resources

TikTok is the latest and greatest social media platform, and you’ve no doubt heard about it from friends, family, and colleagues. If you’re anything like most business owners, then you’ve probably thought about leveraging TikTok in your marketing efforts, here’s how.

Those aromatic dark brown beans we know and love begin their life on a coffee tree. These shrub-like plants are grown all around the world, from the Tropic of Cancer to the Tropic of Capricorn. They bear round red fruits called coffee cherries, and the “beans” are actually the seeds of these cherries. After these soft green seeds are removed, they are roasted to bring out certain aromas and flavours, then ground, brewed and enjoyed, one cup at a time.