Sustainability

Connecting with Customers: 5 Ways to Showcase Regenerative Agriculture

June 23, 2025

Regenerative agriculture may benefit the environment and build resilience for the future of our farms, but why and how can you share this through your business?

DID YOU KNOW?

Over the past five years, there have been significant shifts in consumer habits, concerns, and perceptions of responsibility regarding sustainability and environmental issues. Consumers are increasingly seeking sustainable options, but they often struggle to make informed decisions due to a lack of expertise and understanding of sustainability concepts.¹

Regenerative agriculture may be a new term to many people, but consumers do care. 65% of Australians believe that environmental issues are just as critical or more important than before the pandemic,² while 68% of New Zealanders believe brands should do more to safeguard the planet. ³

Here are some ways that could make regenerative agriculture feel more relevant to your team, your suppliers, and your customers:

Ask your suppliers what they know. Try asking your suppliers if they are implementing regenerative agriculture practices or buy from farmers who use these methods.
Let your suppliers know you are interested. Let your suppliers know you’re interested in growers who use this approach.
Share it with your customers & educate your team. If one of your suppliers is implementing regenerative agriculture practices, ask for some specific facts that you can share with your customers and employees.
Appeal to people’s senses. Highlight dishes made with ingredients and produce grown with regenerative practices on your menu.
Keep in touch. Ingredients and produce may vary throughout the year, so keep in touch with your suppliers, and update communication regularly.

In conclusion, showcasing regenerative agriculture in your business is not only a step towards environmental stewardship but also a strategic move to connect with increasingly eco-conscious consumers. By actively engaging with your suppliers, educating your team, and sharing valuable information with your customers, you can create a meaningful narrative around sustainability that resonates with your audience.

Highlighting dishes made from ingredients sourced through regenerative practices can further enhance their dining experience and foster loyalty. As consumer awareness and demand for sustainable options continue to grow, your commitment to regenerative agriculture can set your business apart and may contribute to a more resilient food system. Embrace this opportunity to lead by example and make a positive impact on both your community and the planet.

For more information on regenerative agriculture, download our sustainability magazine, Planetpro.

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