If you’re operating in the modern retail space, the customer experience you provide to your shoppers has a direct impact on loyalty. The small gestures and touchpoints go a long way. Subtle and seemingly insignificant gestures like presenting your customer with free gifts and tokens of appreciation have proven to influence a customer’s experience with your brand or business.
One simple way of doing this is by providing your customers a cup of coffee when they walk in.
Customer experience also forms a part of your USP
Many businesses are facing competition with numerous players posing challenges in terms of scale and operations. This is especially the case as many brick and mortar companies struggle against a growing number of internet businesses. While competing against online businesses can be a challenge, brick and mortar organisations can still play to their strength. Face-to-face customer interactions offer numerous opportunities and touch points to build and strengthen brand loyalty. And as a result, forward thinking organisations can use this crucial to differentiate yourself from the next business. Part of your USP, comprises of the customer experience that you serve in addition to your products.
The addition of a self-serve coffee machine has impacted the in-store experience at businesses like REECE, GYPROCK and MITRE10.
Benefits of a memorable in-store customer experience
The design and layout of your store, the interaction of employees with customers and additional offerings such as freebies and a welcoming hot beverage to allow your business to stand out among the competition. It’s simple, a strong customer experience produces the following two benefits -
- Increasing sales
- Increasing customer satisfaction and loyalty
You need a self-serving coffee machine
Providing your customers a hot beverage is an effective gesture that creates instant rapport. If you’re not sure where to start, the NESCAFÉ Milano Combi coffee machine should be your next stop. With over 48 hot beverage options, this machine can put any barista to shame and keep your customers coming back.