Key Coffee Profiles: Get to Know your Roasts

We conducted a survey on LINKEDIN to understand what drives Australians to drink coffee at work and to gauge their coffee related preferences. Reflecting on trends in 2018, the results provided a thorough insight into interesting coffee drinking behaviours in the workplace

For many of us, it’s a necessity to survive the day, we drink it in our homes, our offices, on the go and plan many social happenings around our beloved cup of coffee. Whether its instant coffee or exotic roasted coffee beans, coffee blends are ever-changing and here to stay.

Seen as a lifestyle by most, the coffee consumption market has constantly updated itself with new buzzwords.