The future of coffee is in good hands

Sunday, 18 February, 2018

We have a responsibility to ensure great tasting coffee remains accessible to everyone today and in the future.The NESCAFÉ Plan is our global initiative positively impacting our coffee growing communities, whilst supporting farmers to produce sustainable coffee.

Coffee sustainability

The NESCAFÉ Plan is our global initiative positively impacting our coffee growing communities, whilst supporting farmers to produce sustainable coffee.

We are helping to ensure responsible farming to minimise our global footprint, whilst improving livelihoods of farmers and their families. Through the NESCAFÉ Plan we are investing in the future, and below are just a few of our initiatives.

It’s real coffee, from real people. Now, that sounds like a plan.

The Nescafe Plan

IMAGINE A WORLD WITHOUT COFFEE

There’s probably nothing worse than waking up on a Monday morning to discover all the coffee is gone, right? Absolutely none. But what if there was no more coffee ever again? Climate change, crop disease, poor farming techniques and mass migration from farming regions to cities has made this scenario a real possibility. But NESCAFÉ is helping to tackle some of these issues and giving coffee farmers a reason to feel proud again.

Through the NESCAFÉ Plan and Farmer Connect we’ve made a commitment to help secure the future of coffee. By making sure coffee farmers grow viable, healthy crops, and that coffee farming remains sustainable, the NESCAFÉ Plan helps to ensure that the day never comes when coffee lovers have to wake up without their favourite drink.

It all starts with a NESCAFÉ

NESCAFÉ AND COFFEE PRODUCERS: SETTING THE STANDARD

NESCAFÉ has a special responsibility to ensure that everyone gets to enjoy great tasting, affordable coffee – now and in the future. Our mission is to protect the future of coffee for those who enjoy drinking it, and those who make a living growing it.

To turn this goal into reality we’ve teamed up with the Rainforest Alliance, the Sustainable Agriculture Network (SAN), and the Common Code for the Coffee Community (4C) to ensure we are following internationally-recognised sustainability standards. Across the board, NESCAFÉ is raising the standard of sustainable production at every stage of the coffee journey, from the coffee farm to the jar.