Focus on building a loyal customer base
Creating loyalty in customers is no easy task for most businesses, but one way of doing this is to create a comfortable surrounding where your clients feel welcome. According to Hoang Huynh, Customer Experience Specialist at REECE, the addition of the NESCAFÉ Alegria coffee machine has "definitely increased the customer experience" at their key branches. REECE Plumbing is a one of Australia's most successful suppliers of plumbing and bathroom products and have over 450 store nationwide with over 4000 employees.
Here employees of their Mascot, NSW branch detail how both customers as well as staff have enjoyed having a Nescafé Alegria machine in-store.
Identify your unique point of difference
Your instore experience needs to keep your customer happy enough to keep them coming back with increasing dwell times upon each store visit. MITRE 10's Service and Operation Manager at their Tasmanian Branch, highlights how the coffee machine has been a significant point of difference in comparison to some of their key competitors.
MITRE10 is Australia's largest independent home improvement and hardware wholesaler to the industry and has over 300 branches across the country.
Happy employees provide a better customer experience
The NESCAFÉ Milano at GYPROCK's Pyrmont branch functions not just as a point of difference, but as an added offering for the branches employees. Ron Maihi, Area Manager at GYPROCK Trade Centre discusses how the ease of use of their machine ensures employee productivity. In addition, it has been a great offering to cater to the significant foot traffic that the branch encounters every morning.
Gyprock is over 20 years old and has helped shape some of the nation's most prominent public buildings, including Canberra's Parliament House, the Melbourne Recital Hall and the restoration of Sydney's Opera House. Here the team at GYPROCK's Pyrmont branch tell us about their Nescafé Milano machine.