CHEFTASKER - HOW TO CREATE YOUR VIDEO

Friday, 29 May, 2020

Tips for creating your video

1. How to submit your videos? 

Upload your video to dropbox 
(please save your video in the below format with your full name_chefchicken)
i.e. 
FrankCostanza_chefchicken.wmp 
 

2. What is the submission cut-off date? 

You have until 29th July 2021 (close time 11:59 pm AEDT) to submit your video entry.

3. How to record a video on your phone/laptop

If your laptop has an inbuilt webcam you can use this, if not we recommend you use your mobile phone. Make sure you don’t have music overlaid to avoid your video being removed for copyright reasons.

4.  How long should the video be? 

Under 10mins per video.

5. Product display requirements

Product must be used & displayed at some point in the video.

6. How to upload to Social Media?

If help is required, please contact your Nestlé Professional representative. 

7. Video Structure

No set structure. If you are seeking some guidance please see below.

•    Introduce yourself: Your name, where you are from, your most recent place of employment
•    Detail the recipe 
•    Detail product selection
•    Take short video clips of each step of the recipe (and stitch together using app)
•    Please ensure that your video is under 10-minutes

8. Where can I record the videos?

No set requirements, you can film at your home or the workplace. 

9. Chef Uniform

These videos will represent you and your personality on social media so dress for the occasion.

10. What video editing apps can I use?

Laptops

  • For Mac - Use iMovie
  • For Windows - Windows Media Player or DaVinci

iPhone

Android

For video instructions on how to use InShot app click here 

Camera Presence & Avoid Shaky Footage 

•    Shoot your video horizontally on a sturdy platform or from a bird's eye view.
•    It’s hard to hold a camera completely steady, so try not to hold your camera at all if you can help it. 
•    If available use a tripod, or set your camera on a sturdy surface.
•    Once you’ve got your camera set up, try not to move it unless you have to as panning around constantly detracts from the content of your video. 
 

Lighting

•    Is the lighting good? Make sure you do a trial run and test. 
•    Lighting makes a huge difference in the quality of a finished video.
•    One thing to avoid is overhead lighting as it can cast unflattering shadows.
•    Windows are a good natural light source, just be aware of the time of day you’re capturing the video – morning or evening tend to work best when the light is softer.
•    You could also try using a large lamp or two.
•    Little or no shadow will create a more open vibe.
•    Experiment with light and be aware of where your main light source is situated.
 

Audio

•    Audio makes difference so make it a priority. 
•    Is the audio clear? Make sure the sound isn’t fuzzy or muffled and background noise is at a minimum 
•    Fuzzy, muted or muffled audio is a detractor from your video
•    Capture clear audio by putting your microphone as close to yourself as possible.
•    Be aware of any background noise that you might be picking up to – traffic, birds, even the wind will be very distracting.

Best Practice 

•    If you don't have access to a DSLR camera, feel free to use your phone. Make sure your phone is capable of shooting in 4K.

There are a few things in mind if you’re going to use your phone for video creation:
•    Use the camera on the back of your phone. The front camera’s quality is not as good on most phones.
•    Record in landscape mode (that is, horizontally instead of vertically). This will give you footage that looks good on larger devices, not just phone screens.
•    If your phone has a feature that allows you to overlay a grid on your screen, use it. This will help you keep your phone level and avoid tilted footage.
•    If you have an iPhone, you can turn on the grid by going to Settings > Photos & Camera > Grid.
•    Foul Language – not permitted.