IT’S TIME TO CELEBRATE AUSTRALIA WITH NESCAFÉ BLEND 43

We have launched our limited-edition collection of NESCAFÉ BLEND 43 tins, designed to celebrate true community spirit. Let’s raise our cup of coffee to toast the communities around our nation that all show what it means to be Australian, with every instant coffee tin proudly made in Gympie, QLD.

 

    

    

Click on the images to learn about our local towns

NESCAFÉ BLEND 43 is made with Aussie community spirit, crafted by the Gympie factory in Queensland and made for Australians to enjoy.

NESCAFÉ BLEND 43 is a unique brand to Australia, and NESTLÉ Professional provides NESCAFÉ BLEND 43 to thousands of businesses across Australia. After a tough couple of years, we would like to give back to support our local communities around the country.

Introducing the ‘Celebrating Community Spirit’ Collection, raising a cuppa to the Australian enduring spirit and celebrating the community spirit of 6 much-loved Aussie towns, just like Gympie QLD where NESCAFÉ BLEND 43 is made. Enjoyed by Australian communities for over 80 years, we’re proud to partner with Rotary Australia to support the people and community spirit of six much loved Aussie towns: Broken Hill, Busselton, Mallacoota, Toowoomba, Strahan, and Willunga.

From November 2021, each 1kg tin of NESCAFÉ BLEND 43 instant coffee will feature an illustration that highlights the community spirit in each of these six Aussie towns. The designs range from a community rallying together in the event of a natural disaster, local sporting events that have led to international recognition, and the celebration of local food, wine, and art.

Gympie story

Celebrate Australia Nescafé

NESCAFÉ BLEND 43 is made with Aussie community spirit, proudly roasted and blended by the Gympie factory in regional Queensland.

Our Gympie Factory has been manufacturing NESCAFÉ BLEND 43 since 1997 for Australians to enjoy, and we’re proud that NESCAFÉ BLEND 43 is made from 100% sustainably grown Arabica and Robusta coffee beans. NESCAFÉ BLEND 43 comes in various formats including instant coffee tins, single-serve coffee sachets, and more.

In the past 12 months, the Gympie factory has produced almost 2 billion cups of NESCAFÉ BLEND 43 and more than 360 million cups have been enjoyed by Aussie workers (in workplaces) across Australia.

 

Rotary Club Partnership

Rotary Clubs logos

With more than 1,000 Clubs and 30,000 members, Rotary members in Australia are ‘people of action’ who support an array of local community service initiatives.

NESCAFÉ BLEND 43 is proud to partner with Rotary in Australia in 2021 to provide six Australian communities with a grant that will be used to cater to each town’s needs, leaving a long-lasting keepsake for the community through the unique illustrated tins.

Local Rotary Clubs in the six towns have been given grants from NESCAFÉ BLEND 43 to invest in a community initiative important to each town. Each town has received $5,000. NESCAFÉ BLEND 43 has also gifted the selected Rotary Clubs with an allocation of limited-edition instant coffee tins featuring their town. These tins are to be used for the Club to on-sell, or donate to the local community, with any profits retained by each Club.

The initiative will build on the partnership between NESCAFÉ BLEND 43 and Rotary in Australia and continue to celebrate and support the people and community spirit of Australia.

 

 

The 6 Australian Local Towns

 

Each of these six towns has been handpicked by NESCAFÉ BLEND 43 as they each demonstrate individual examples of ongoing community spirit, and what it means to be Australian.

Broken Hill, NSW
The Broken Hill community has created one of the most breathtaking sites in Australia in the stunning Living Desert Sculptures. These 12 landmark sandstone sculptures, featured on the unique instant coffee tin, sit amongst Broken Hill’s beautiful flora and fauna. Created by 12 international artists in 1993, the dramatic sandstone sculptures follow a trail through the centre of the Living Desert Reserve and leave visitors speechless - and the locals proud.

Busselton, WA
If you’ve been sent a postcard from Busselton, in the Margaret River region, it probably had the iconic Busselton Jetty on it. The longest timber-piled jetty in the southern hemisphere stretching an impressive 1.8 kilometres in length, the Jetty even has its own train. If anyone you know has done the famous Busselton Jetty Swim, they’d probably say the warming cups of tea and coffee provided by the locals after the race also deserve to be commemorated. These same locals have been organising the swim since 1996 and celebrate the jetty as a place of pride and a place that families and communities come together.

Mallacoota, VIC
Every year the coastal town of Mallacoota on the NSW and Victorian border welcomes families to its popular campsites. In the summer holidays, the town’s population doubles in size which brings life, jobs, and opportunities. The summer of 2019, however, brought the locals and visitors even closer together. Most of Australia watched as locals and tourists alike took refuge on the beach to escape the deadly fires, as seawater was the only guaranteed protection. Now the town of Mallacoota is rightly known for its strength of character, not just its stunning coastline.

Strahan, TAS
No matter who you are or where you come from, you are welcomed with open arms at the infamous annual Mount Lyell Picnic. Hosted on the gorgeous West Strahan beach in Strahan, the Mount Lyell Picnic has been held on Australia Day for 123 years. Locals of all ages come for fun, games, food and laughs. It’s all run by volunteers and local businesses cover all the costs, so families can just sit back and relax and enjoy a lovely day out. The only thing that the town of Strahan asks is that you come back again next year.

Toowoomba, QLD
If you’re a gardener, you’ve probably contemplated moving to Toowoomba. Known as the ‘Garden City’, fresh mountain and volcanic soils make it the ideal place to grow flowers. The town has created some of the most magnificent gardens in Australia. Thousands of people come to the Toowoomba Carnival of Flowers each September to see over 250,000 blooms planted by the local council and an army of passionate volunteers in gardens across the city. Everyone is welcome to the iconic Carnival of Flowers hosted every spring - and entry is free! The Carnival lasts 30 days, but the memories last forever.

Willunga, SA
The locals of Willunga in South Australia’s wine region pride themselves on something even more than their grapes – their friendliness. In 2007, the town of Willunga came up with the idea of hosting an event where everyone would be welcomed. The Fleurieu Folk Festival takes place over three days every October. It represents everything the town has to offer – local produce, great wine, handmade crafts and the best music and dancing for miles around. With only a few thousand residents, community spirit is hugely important in Willunga and this fun and welcoming festival is a true example of this.